Capabilities

Messaging/Media Training
-Message Management
-Message and Talking Point Management
-Theme Delivery Training
-Spokesperson Training
-Issues Management
-Proactive and Reactive Counsel

Analyst Relations
-Analyst Audits
-Analyst Outreach (Industry and Financial)
-Analyst Tours
-Press Source Preparation
-On-site Briefing Coordination

Earned Digital Communications
-Digital Management Relations
-Blog Relations
-Viral PR Appeals and Tracking
-Online Press Rooms
-Search Engine Optimization
-RSS Feed Generation and Podcasting
-Website Audit and Ranking Counsel

Planning/Research
-Impact Reporting
-Integrated Marketing Communication Planning
-Research and Soft Soundings
-Campaign Measurement
-Competitive Analysts
-Naming Strategies
-Focus Groups and Surveys

Strategic Counsel
-Crisis Communications
-Planning
-Positioning
-Thought Leadership
-Government Agency Liaison

Media Relations
-Audit Services
-In-depth Media Outlet Research
-Interview Preparation and Support
-Measurement, Tracking and Reporting
-Media Kits
-Media Monitoring
-Press Conferences
-Press Tours
-Radio/Satellite/Media Tours
-Story Specific Outreach
-Targeted Vertical Identification

Writing Services
-Collateral, Digital and Advertisement Copy Creation
-Case Studies
-Bylined Articles
-Releases and Announcements
-Testimonials and White Papers
-Proof-Reading

Integrated Marketing Communications
-Advertising Creative & Buy Analysis                  
-Corporate Identity
-Creative Strategies
-Public Service Announcements (PSAs)
-Video News Releases (VNRs)

Community Relations
-Coalition Building and Partnership Development
-Roundtables/Advisory Panels
-Strategic Introductions, Meetings and Networking
-Public Awareness Campaigns
-Executive Visibility
-Personal Profile Enhancement
-Event Relations
-Conferences and Trade Shows
-Awards Management

Please see our client portfolio for more details about our work.